Results

As the grand finale approaches…

Total GMV has exceeded RMB467.5 billion from 00:00:00 on Nov. 1 to 20:05:39, Nov. 11.

As of 8:05 pm, total GMV has exceeded RMB467.5 billion (more than US$69.5 billion)

As of 12:35 am, 342 brands achieved RMB100 million (US$14.9 million) in GMV, among them 13 brands have surpassed RMB1 billion in GMV. Top brands include Adidas, Apple, Estée Lauder, L’Oréal, Lancôme and Nike

As of 1:00 am, 70 brands selling 3C (computers, communications and consumer electronics) products, including brands such as Apple and Dyson, achieved sales over RMB100 million (US$14.9 billion) in GMV

As of 12:00 pm, 28 livestreaming channels on Taobao Live each surpassed RMB100 million (US$14.9 billion) in GMV

As of 12:00 pm, Tmall Global saw a 47% increase in sales of imported products.