Event

Bumper 11.11 sales for stores beyond Alibaba platforms

Bumper 11.11 sales for stores beyond Alibaba platforms

The idea for a national shopping festival on November 11 each year was developed by the e-commerce giant Alibaba,...

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Tune in to 11.11 insights, live as festival happened

Tune in to 11.11 insights, live as festival happened

Hosted by WPP’s David Roth, China expert and CEO of The Store, WPP Global Retail Practice and Alibaba Group’s...

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Make sense of world’s biggest shopping festival

Make sense of world’s biggest shopping festival

Understanding 11.11: Alibaba’s Mega Shopping Festival is a live event tailored for Western audiences to learn about the opportunities of...

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‘Virtual hosts’ join influencers in round-the-clock livestreams

‘Virtual hosts’ join influencers in round-the-clock livestreams

The popularity of interactive livestreams as part of the shopping experience has led to the introduction of virtual hosts...

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Planes, trains, automobiles – the logistics machine that makes 11.11 work

Planes, trains, automobiles – the logistics machine that makes 11.11 work

Today’s focus is largely on the frontline of the 11.11 festival, with millions of consumers placing orders on huge...

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Pent-up demand leading shoppers to splash out

Consumers, Event, Results

Pent-up demand leading shoppers to splash out

Money saved during the lockdown period earlier this year is being splashed around during the 11.11 festival as shoppers...

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That’s a wrap! Debriefing event planned for end of festival

That’s a wrap! Debriefing event planned for end of festival

Executives from large and small international brands will join a senior Alibaba executive and one of China’s leading livestreamers...

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