Event

Event, Results

Bumper 11.11 sales for stores beyond Alibaba platforms

2020-11-19

The idea for a national shopping festival on November 11 each year was developed by the e-commerce giant Alibaba,...

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Event

Tune in to 11.11 insights, live as festival happened

2020-11-11

Hosted by WPP’s David Roth, China expert and CEO of The Store, WPP Global Retail Practice and Alibaba Group’s...

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Event

Make sense of world’s biggest shopping festival

2020-11-11

Understanding 11.11: Alibaba’s Mega Shopping Festival is a live event tailored for Western audiences to learn about the opportunities of...

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Event

‘Virtual hosts’ join influencers in round-the-clock livestreams

2020-11-11

The popularity of interactive livestreams as part of the shopping experience has led to the introduction of virtual hosts...

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Event

Planes, trains, automobiles – the logistics machine that makes 11.11 work

2020-11-11

Today’s focus is largely on the frontline of the 11.11 festival, with millions of consumers placing orders on huge...

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Consumers, Event, Results

Pent-up demand leading shoppers to splash out

2020-11-11

Money saved during the lockdown period earlier this year is being splashed around during the 11.11 festival as shoppers...

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Event

That’s a wrap! Debriefing event planned for end of festival

2020-11-05

Executives from large and small international brands will join a senior Alibaba executive and one of China’s leading livestreamers...

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