China and Beyond

Driving Alibaba’s Brand Building and Growth

With Chris Tung, Chief Marketing Officer, Alibaba.

They look at the drivers behind Alibaba’s brand-building and growth strategies, new retail and digitization. Chris also gives his tips to marketeers on how we can build and prepare for the future.

What has Alibaba learnt post Covid-19?

With Mike Evans, President Alibaba

Listen to what Alibaba has learnt post Covid-19 as they discuss the acceleration of new retail and the digitization of the offline store. Michael also touches on consumer convenience, Alibaba as an Ecosystem brand, the role of companies and governments in stimulating demand and economic growth moving forward.